Techniques and References for Getting More Customers

Import existing databases
Upload batches of images
Various layout templates for cart and checkout
Shipping calculator
Can issue discount coupons, gift certificates, and preferential pricing for preferred customers
Ad tracking
Order Updating
User-Friendly administration panels
Automated email confirmation
Wholesale selling features
Currency converters
Accepts credit cards, Paypal, checks, P.O., C.O.D.
International shipping
Can set minimum and maximum shipping charges
Tax calculator
Automatic calculates UPS and USPS shipping rates
Sales reports
Traffic reports
Sales by each customer
Order tracking
Search customers by demographics

Simplicity on sites is always better than putting out a site with all the available bells and whistles, which is difficult for the customers to navigate, and hard for the merchant to keep up and manage.
When choosing a software package/eCommerce solution, it's important to make sure that the programs offered can easily be intergrated into the programs that you are already using, or plan on using, such as Photoshop, Dreamweaver, FrontPage, and others.
For those unfamiliar with web design and programming, outsourcing the site design, building, administration, and maintenance may cost a fair amount of money, but the time saved and knowledge that your site is being professionally built and maintained will justify the costs.

eCommerceIntro.com is a site specializing in tools, programs, and resources for merchants and designers
ZHZTech.com is an IT consulting firm offering an array of services and products, as well as resource materials, such as this article on how eCommerce sites are set up
MonsterSmallBusiness offers a full complement of articles, tools, and services. This article discusses and compares several different eCommerce solutions and their rates

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