Customer Retention

Carrots
and Sticks

Flexible
Rule Engine

Smart
Triggers

Plug
and Play

Detailed
Tracking

This innovative approach towards customer retention creates conditions in which members may miss out on points, rewards and other special privileges if they do not achieve a set of engagement standards designed to encourage continual activity. The approach simultaneously sets-up the program user with opportunities to regularly win big rewards as long as they stay active. We have found this unique combination to be a powerful driver for changing inactive member behavior.

NextBee recognizes that just as your application is unique, so are your standards of engagement for your customer retention program. As a representative example, it could be that your engagement metrics have an inverse correlation with how often your users make use of certain resources. The NextBee rule engine can track all such activities and map them to objective scores. The baked-in flexibility allows us to create a customer retention program focused on your specific needs.

It is often too late to save an account when a member requests cancellation. Our pro-active smart triggers means your account reps will get notifications when early indicators demonstrate a possible customer retention issue, such as when a user stops logging in to their account, ceases to regularly view the results of the activities, or faces issues with either products or services. We can even send out pre-set special retention offers to such members before they fall off the curve.

With our event-tracking APIs, data-reporting web services, client-side JavaScript tags, and property file-based business rule engines, your customer retention solution is seamlessly integrated into your products and services. You will not have to restructure or re-program any aspect of your products or services when integrating any of NextBee’s programs into your operations. Our modular, cloud-based design means we can always adapt to meet the challenges of your success.

All of our programs are designed with the realization that there still remain technological constraints to configurability and automation. This is why our baked-in analysis allows you to easily track the engagement metrics of your customer retention program users both at an aggregate level, to help drive product changes, and at the level of the individual user, to save particular accounts. This allows you to stay engaged effortlessly even when the retention module runs on auto-pilot.